In 1969 Toronto came alive with a week-long of festivities that painted the city with the colours and sounds of its rich cultural makeup. The festival known as Caravan, captured the attention of the world and would go on for 34 years, breaking down cultural barriers in the city, allowing cross-cultural communication to flourish, and embracing the self identity of the city’s residents.

Embodying the essence of unity, colour and diverse stories found at the original festival, the following thesis project is separated into two deliverables, the primary being a brand book, and the secondary, a workspace/merchandise booth which work together to showcase extensiveness and depth of the new brand. In addition to both deliverables a process book had also been crafted, which catalogs the research and creative exploration taken to produce the final creative outcome.