Sheridan College, with its pedagogy rooted in both theoretical learning and practical skills, uniquely found itself positioned in “the middle” of the Post Secondary Education category. Combined with our research findings that students are most concerned with the uncertainty of their future, the creative took the form of a student centric campaign focusing on spreading a bold sense of optimism told in the style of a performance brand; a different take in a market where much of the competitors are stating the same message, Sheridan was able to stand out and show what “Better” could truly be.

The campaign spanning OOH, Social media and web borrowed influences from performance brand photography and typography to create powerful messaging that reinforced the “Better” being on the horizon and captured students in confident and heroic stances.