PROCESS AND THINGS

Sheridan College, with its pedagogy rooted in both theoretical learning and practical skills, uniquely found itself positioned in “the middle” of the post-secondary education category. Combined with our research findings which showed that students are concerned about the uncertainty of their future, the creative took the form of a student-centric campaign focusing on spreading a bold sense of optimism told in the style of a performance brand. A different take in a market where most competitors are stating the same message, Sheridan was able to stand out and show what “Better” could truly be.

The campaign spanned out of home, social media, and web, borrowed influences from performance brand photography and typography to create powerful messaging that reinforced “Better” being on the horizon, and captured students as confident and heroic.