Client — School of Design (George Brown College)
Role — Art directing, editorial design, photography
Deliverables — Magazine
Photography — Hassan Mo, Jordan Johnson
At its core, Diaspora is a magazine about people: a literary museum of ethnic backgrounds from around the world intended to build curiosity in people, preserve cultures, educate readers, and share the human experience. The art direction gives voice through a non-traditional and contemporary lens, one that induces curiosity through a whimsical, yet rustic sense of nostalgia.
PROCESS AND THINGS
Researching various cultures and searching for inspiration in iconic magazines such as TWEN, Kinfolk, Avant Garde, and Fact, I went into creating a visual identity that maintained a classic look and feel, which when paired with the right photography would allow content to breathe on each page. While some source photography had been used, much of the images included were self-shot or art directed by myself. In addition, traditional costumes were sourced from a local Serbian cultural center where further discussions were held with an ethnographic choreographer to ensure that the clothing was represented correctly and worn in the appropriate manner.
