Client — Royal Bank of Canada
Role — Design lead, card art
Deliverables — Credit card art
Functioning as an entry point product to RBC’s AVION suite of credit cards, the ION and ION+ cards needed to capture the spirit of the ION name through the connection of energy, vibration, and movement that reinforce the accelerated earning potential that card users would experience.
PROCESS AND THINGS
Early round concept iterations — Depicting movement and ionic bonds in various ways.
